What is the inspiration behind the 2012 Olympic logo?
BB: The mark itself came from an energy grid we drew of lines that moved around, contained within a rectangle, which we stopped at one particular moment. This was used in a very random way to create a pattern, so this idea of freeform is right at the heart of the brand.
Why did so many people dislike the London 2012 logo?
In fact, we think it’s the best Olympic logo yet. From a design perspective, people mocked it for for being “ugly.” Consisting of jagged points with no verticals or horizontals whatsoever, the design evokes broken shards or an impossible puzzle.
What is the 2012 motto for Olympics?
A line from Alfred Lord Tennyson’s poem Ulysses will be engraved on a wall in the Olympic village to inspire athletes competing in the London 2012 Games.
Who designed the 2012 Olympic logo?
Wolff Olins
Design brand Wolff Olins designed a vivid logo for the 2012 games that would be highly visible on screens – where most people would be watching.
What is the Kodak logo?
The Kodak Logo was first created and adopted by the company in 1907. At that time, it was a lettermark that had the company Eastman Kodak Company’s initials EKC. The letters were enclosed in a circle, which was a trendy design in those days. The circle symbolized authority and completeness.
Who designed 2012 London Olympics?
Approximately 4,700 Olympic and Paralympic medals were produced by the Royal Mint at Llantrisant. They were designed by David Watkins (Olympics) and Lin Cheung (Paralympics).
Why does the Olympic flag have 5 rings?
Based on a design first created by Pierre de Coubertin, the Olympic rings remain a global representation of the Olympic Movement and its activity. These five rings represent the five parts of the world now won over to the cause of olympism and ready to accept its fecund rivalries.