Is Starbucks symbol a siren?
For many years, this siren was mistaken for being a mermaid, yet it was later confirmed that the symbol was, in fact, a siren. However, the 2011 redesign (aka the current Starbucks logo) was created by the collaboration of both Starbucks’ in-house design team and Lippincott, a global brand consultancy agency.
Is the Starbucks logo a mermaid or a siren?
From its small beginnings in 1971, the Starbucks logo design has always been a two-tailed mermaid. These days, we call her by her proper name – the siren, even though the newest logo design doesn’t explicitly show that she has two tails.
Why does Starbucks have a siren logo?
The Origins Of The Siren The double-tailed mermaid appears to be a reference to an Italian medieval character Starbucks has claimed as “Norse”–but in any case, the imagery, born from a maritime book, inspired its founders to make her the logo of the Seattle coffee shop.
What is the hidden message behind Starbucks logo?
Siren
So who is the woman on the cover of the most popular coffee chain ever? She is a Siren, a 16th century Norse twin-tailed mermaid. The Siren signifies the maritime history of coffee and the seaports of Seattle, the city where Starbucks originated.
What does the siren represent?
The Sirens symbolize temptation, desire, and risk. Any man that passes the isle is tempted to stop his ship and listen to the Sirens’ sweet sounds.
Why are sirens confused with mermaids?
In some depictions, they had clawed feet, and in others, they had wings. But originally, they weren’t shown as being overly beautiful. It wasn’t their physical charms that lured sailors to their death. Unlike mermaids, who might lounge on a rock and encourage sailors to swim to them, only to drown them.
What is the real meaning of the Starbucks logo?
Since Starbucks was named after a nautical character, the original Starbucks logo was designed to reflect the seductive imagery of the sea. An early creative partner dug through old marine archives until he found an image of a siren from a 16th-century Nordic woodcut.
What is the Starbucks logo actually?
siren
Starbucks says their original logo was “derived from a twin-tailed siren in an old sixteenth-century Norse woodcut.” It actually seems they misspoke — the term “Norse” properly refers to Viking-era Scandinavia, so a better term to use would have been “Nordic.”
What was the first Starbucks logo?
Starbucks Logo – Evolution History The original Starbucks logo was the image of a “twin-tailed mermaid”, or siren. Greek mythology has it that sirens lured sailors to a shipwreck off the coast of an island in the South Pacific, also sometimes referred to as Starbuck Islands.